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Aunt Jemima is a brand currently owned by the Quaker Oats company based in the US. The brand has been around since its trademark date of 1893, but the pancake mix made its official debut in 1889. The character Aunt Jemima has some interesting roots that link it to a minstrel show that some find offensive while others see it as a brand with nostalgia attached.
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In 1890, R.T. Davis purchased the Aunt Jemima company, and by 1893 the pancakes were served at the World's Fair in Chicago, IL. By 1926 Quaker Oats acquired Aunt Jemima, and in 1933 the pancakes went to their second World's Fair in Chicago where they were a huge success.
By 1957 Aunt Jemima’s pancake mix became a common household item as TV ads and other marketing materials are widely released and by 1966 Aunt Jemimas starts offering their own brand of syrup as well. Since then Aunt Jemimas has expanded their product lines to include multiple pancake mixes, syrups, and frozen breakfast foods.
What Is Aunt Jemima Pancake Mix and How Does It Work?
Aunt Jemima pancake mix has been a long-standing favorite for American families and now comes in multiple recipes to suit individual tastes. The pancake mix is ready to be mixed with other simple ingredients and makes fluffy, delicious pancakes in a short amount of time.
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Pancake mix can be a great time saver for busy cooks that still want delicious pancakes without all of the mixing of individual ingredients and dirty dishes that come from making your mix from scratch. The pancake mix from Aunt Jemima is known for creating light and fluffy pancakes with their secret recipe of recognizable ingredients.
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Aunt Jemima pancake mix comes in the following recipes:
Each box comes with instructions for how to prepare the pancakes on the back of the box and the Aunt Jemima website also offers up other recipes and tips that use their products so you can get the best tasting pancakes every time.
What Makes Aunt Jemima Pancake Mix Unique?
The pancake mix by Aunt Jemima needs only to be mixed with water in order to create the batter that will yield delicious and fluffy pancakes every time. The reliability of this product is fantastic as the easy to follow instructions allow individuals to spend less time cooking and more time doing other things.
The different recipes of pancake mix offered are also unique and allow those that love Aunt Jemima pancakes to try new variations on their favorites. For example, whole wheat pancakes have a reputation for being somewhat dense in their texture and are trying to make light and fluffy. However, the mix by Aunt Jemima makes it easy, and with far less effort.
Crepes are also another variation on the pancake that many individuals are excited about trying. Crepes can be challenging to make from scratch and frequently require a special pan and a particular batter in order to cook properly.
The Aunt Jemima mix makes it easy enough to prepare crepes that just about any home cook can accomplish it. The crepe mix does require that you add eggs in addition to water, but the results are achievable without the need for special tools.
Pancake mix from Aunt Jemima is also unique because it is an economical product that individuals can buy in bulk without sacrificing quality or risk it going bad over time. The pancake mix is very shelf stable, and can be kept in a cool dry location for months without much change to its quality.
Other pancake mixes require more ingredients to be added and also may need more time to allow the batter to rest briefly before cooking. The texture and results of these different pancake mixes can vary, and many absorb moisture over time which makes them less shelf stable.
The pancake mix by Aunt Jemima comes in different sized boxes that range from 32 ounces to 80 ounces. You can purchase the boxes of pancake mix online, and in various brick and mortar retail locations.
Aunt Jemima Original Complete Pancake and Waffle Mix 32-ounce Box can be purchased at Target and Walmart . The 80-ounce box can also be found at Walmart. You can also buy Aunt Jemima mixes on Amazon for very similar prices as they are posted for sale by Quaker Oats.
Most of the competitor brands will be more expensive than the Aunt Jemima mixes, but there is one option by Hungry Jack that is slightly cheaper. Hungry Jack brand offers a 32-ounce box of Pancake and Waffle Mix for a bit cheaper. The ingredients are similar, but the reviews on the flavor are mixed with customers being split about whether it's bland or tastes like the Aunt Jemima mix.
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Some brands also offer smaller quantities of their mix than the 32-ounce box provided by Aunt Jemima, but this doesn't seem to be in high demand from their customer base. This lack of demand is likely because the pancake mix is able to be stored for several months without compromising its quality and flavor.
The Aunt Jemima products are available for purchase at numerous online retailers such as Target, Walmart, and Amazon. As an added bonus customers can purchase the mixes from these sites for the same price that they would be able to buy them in store and frequently customers can also get free shipping.
Public Perception (Other Pancake Mix Reviews)
The general public loves the Aunt Jemima brand of pancake mix and the average review online is well above 4/5 stars with over a hundred reviews. It would seem that customers have been longtime fans of the mix since their childhood and many of them continue to purchase it and prepare it for their families.
Other pancake mixes haven’t been around for as long, but they have a cult style following of their own to some extent. Krusteaz, Hungry Jack, and Kodiak Cakes all have an avid following of pancake enthusiasts that swear by their products and many directly compare it to Aunt Jemima in their reviews.
The reviews of all of the pancake mixes routinely compare flavors of each brand which is relatively subjective based on the individual, but they also mention the ease of which the mix is prepared, and that is where Hungry Jack and Aunt Jemima come out on top.
Because Aunt Jemima and Hungry Jack brand pancake mix only require water, they are the most highly reviewed and widely praised for their overall flavor and texture. Individuals can prepare the mixes more efficiently due to fewer variables and ingredients being involved which significantly reduces the chances of mistakes being made during preparation.
Since both mixes only need water, they are also more widely used for other applications such as camping, RVing, or other activities where super easy food prep is essential. Pancake mix can easily be measured out ahead and put in a bag at which point it can easily be combined with water when it's ready to be prepared.
How It Compares
Aunt Jemima pancake mix is a great all-purpose product for making excellent pancakes, but there are specific reasons why it has gained in popularity for several decades.
Aunt Jemima and Hungry Jack pancake mix both only take water in order to be ready to be mixed and cooked. Other brands such as Krusteaz and Kodiak Cakes require additional ingredients such as eggs and oil before they are prepared for cooking.
It may not seem like a big deal to need a few extra ingredients, but the easier the preparation of the mix, the less likely there are to be errors that affect the overall quality of the final product. Aunt Jemima clearly understands this and has worked to make the process as streamlined as possible.
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Based on customer feedback it is clear that adding more ingredients to a pancake mix such as oil or eggs does not necessarily improve the taste, and many customers report that the Aunt Jemima mix is definitively more flavorful than other brands.
Some customers even go as far as to state that they can tell the difference between Aunt Jemima and more expensive brands of pancake mix. It is also frequently mentioned that Aunt Jemima pancakes have a fluffier and more delicate texture than other brands and that alone seems to be enough to keep customers coming back.
Hungry Jack pancake mix comes in as a close second on flavor, but some reviews mention that it has a “flourier” taste than the Aunt Jemima mix. It's worth mentioning though that Hungry Jack also comes in a comparable range of different recipes that are similar to the options offered by Aunt Jemima.
Box Size and Shelf Life
Aunt Jemima mixes come in sizes that are large enough for families, but they have a shelf life long enough that they can also be purchased by individuals or couples without the remaining product going to waste.
The shelf life of the Aunt Jemima mixes seems to be longer than some of the other brands according to customer feedback, but keeping the mix sealed and in a cool, dry location is essential in order to maintain freshness.
Hungry Jack also has a longer shelf life, and its comparable to the shelf life of other brands such as Krusteaz and Kodiak Cakes. However, it's important to note that flavor differences may occur over time and these are subjective based on the customer’s personal tastes.
Aunt Jemima boxes come in sizes comparable to Hungry Jack, but both brands offer quantities much more substantial than many of their competitors that try to maintain a "high end" brand image. Krusteaz does provide a 10-pound bag of their pancake mix, but it's challenging to find reliably online or in stores.
What We Think
If you are cooking at home or looking to make food in a more rugged location such as at a campsite, Aunt Jemima pancake mixes are a great option that requires very little prep and only water and mix to get started.
You can quickly take this pancake mix to various locations and provided you have the cooking implements you can whip up reliably great pancakes consistently. Aunt Jemima has been around long enough that a somewhat cult following has developed, and their various mixes allow for some variety.
The beautiful thing about Aunt Jemima is that it's an economical pancake mix that's no-fuss and tastes excellent. Its long shelf life means that you can buy a bulk box to save money, and measure out what you need when you need it.
The ingredients are also relatively healthy, depending on the type of mix, and you can create more variety by adding berries, chocolate, nuts, or other fruit. The Aunt Jemima recipe is also a good source of iron and calcium, but is considered low in fat.
Since this mix is such a reasonable price, we highly recommend giving it a try based on the hundreds of positive customer reviews that declare it to be the best tasting pancake mix available.
Coupons and Deals
You can frequently find coupons and deals for Aunt Jemima mixes at Target, Walmart, and Amazon along with many grocery stores that are both local and national chains. A quick online search will help you zero in on the current sales and help you get the best deal.
Amazon also has a service called Amazon Prime Pantry which allows you to order up many different food products in one order for a flat rate shipping fee of $1 - $10. This service can be a great way to get pancake mix delivered directly to your door with other grocery items that you need at a very reasonable price.